Problem

Although successful, the company wanted to increase sales by developing their Internet Marketing strategy. Trevor White, Diamond Floorings’ Managing Director, met Paul Bourdillon of IRUN Canterbury through a local business networking group and a discussion ensued as to how the implementation of the IRUN Search Engine Optimisation process to their existing website could help attract more visitors to the site.

Solution

Paul worked closely with Diamond Floorings to conduct some thorough keyword research. Once the research was completed, the keywords and phrases were incorporated into the Diamond Floorings website.

Result

Paul’s Search Engine Optimisation work has already had an effect on the company’s website performance.  Diamond Floorings has seen an increase in enquiries and has a number of new contracts as a direct result of their website being found by Search Engines. The application of IRUN’s Search Engine Optimisation techniques have created a Return on the Investment for both the website and the optimisation, which currently stands at around 4000% within the first year since the internet marketing investment. The company now ranks highly with the Search Engines for a variety of keywords that attract visitors valuable to the business. With Paul’s help, Diamond Floorings is now exploring other internet marketing initiatives such as Pay Per Click campaigns.

Having been impressed by Paul’s industrious approach, and the undoubted return on his investment, Trevor unreservedly recommends IRUN to SMEs.